User Research Masterclass – CPD at UCL 8th March 2016

1-day User Research Masterclass: Developing User Driven Products delivered by Julia Shalet, Product Doctor  When is it?   Tuesday, 8 March 2016 from 09:00 to 17:00. The course is part of a series from UCL Advances at UCL in London Who is it for?   Entrepreneurs, Product Managers, Designers and Marketers who seek a deeper understanding of their customers […]

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Defining Experiments at OTA 2015

It was back to Over The Air last week and a new way to get people to think about reducing risks in the assumptions they make about people. I ran a very interactive workshop where people got to work on their own products. My intention is to make Product Doctor experiences INSIGHTFUL and ENTERTAINING so I was […]

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Start Up Advice

Yesterday I returned for an afternoon of mentoring on the first day of the new FFWD London Pre-Accelerator cohort. Here are six themes that recurred: 1). Where is it you personally are trying to go? I asked a number of founders where they actually wanted to go with their product – what was their personal […]

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Making the call on Usability fixes

We got in to one of my favourite discussions at one of my DIY User Research workshop at FFWD London.  I demonstrated how to run a number of different types of research and had the group practice for themselves.  One great question was around how diligent to be on fixing user experience glitches. Years of research […]

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FAQs

These questions came up in a recent round of Drop in Surgeries that I held and I thought they may be useful to share. 1. How do you test an idea where you are creating a desire, rather than providing a solution to a problem?  Firstly, you need to work out the user’s context: where […]

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Nail your Launch Strategy at an early stage!

Last week I mentored 13 start ups in 2 days at Start Up Weekend Education London (#swel) and at Ignite100, where Katrina and I ran a Product Doctor Drop In Surgery for the teams in Newcastle.  One of the consistent themes was that teams were not thinking about their Launch Strategy early enough. If you read the below, you will […]

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DIY User Engagement

This year at Over the Air in Bletchley Park, Katrina and I set up a Product Doctor Drop in Surgery offering 25 minute complimentary sessions. On a scorching couple of days, we set up outside and were happy to have a continual stream of patients, including the wonderful @Documentally and @Bookmeister. Listening carefully, as we always preach, we are […]

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Just had an appointment with the Product Doctor

@Documentally aka Christian Payne aka Our Man Inside – our first happy customer at Over The Air Conference!  Key insight here was to consider who your users / addressable market think you are and what you do,  not who you think you are. His comments on Posterous are: “…Massive thanks to @Jewl and @Katzstar for […]

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