Are doubts slowing you down from progressing a new idea?
You are right to be cautious. Analysts including Neilson (the global market research & data analytics company) quote failure rates for new ventures as somewhere between 70–90 per cent. The most common reason given for those failures is that the creators have misunderstood what their audiences really need and want.
In 7 steps, The Really Good Idea Test™ will help you find out if your idea is worth pursuing by getting you to the heart of how people feel, think and are going to behave. In as little as a few weeks, you can build up evidence to help you decide where to invest your effort, time and money.
The Really Good Idea Test™ is the culmination of my 25 years’ experience working with new propositions and products, features and services across a very broad range of sectors and environments.
Working in start-ups, small and medium organisations, corporates and the third sector, I have managed product portfolios up to £350m, developed brand new revenue lines up to £millions and saved £millions by stopping work on propositions that are just not flying. I have been name checked for my work in the national press.
Over the past 15 years I have helped hundreds of people with their ideas, carrying out tests for them as well as coaching them to do it themselves through interactive workshops and one on one surgeries. Through all these interactions, I have developed and refined hands-on practical approaches, tools, techniques and tips to help them to address common challenges and steer clear of common pitfalls. By discovering first-hand how their audiences feel, think and are going to behave, they have been able to gather much-needed evidence to make decisions on how to move forward.
Ideas have come from a massive range of sectors including Energy, Fashion, Health, Retail, Digital Media, Food, Mass Media, Automotive, Sport, Education, Finance, Hospitality, Gaming, Technology and Mobile Applications, Music and Travel. Ideas big to small, there is a common desire to avoid wasting effort, time and money. Here are of some of the brands who have put their ideas to the test over the years. They include organisations, brand new initiatives, startups in various schemes, students and postgrads at universities.
Product Doctor is a member of the Market Research Society and abides by the MRS Code of Conduct.