Moving Ideas Forward

Hello, I’m Julia Shalet, Product Doctor. I can help you with your product & innovation challenges. I am an award-winning innovator, product leader, qualitative researcher, project director, trainer & university tutor. I have a ton of experience from a broad range of sectors and organisation types & I share some of what I have learned in my award-winning book The Really Good Idea Test.


I help people from all walks of life to give good ideas a chance and to focus their time, energy and money where they have the best chance of success. It is my personal anti-waste campaign.

I’ve worked in start-ups, with self-employed, small & medium organisations, corporates and the third sector. I’ve managed high-value product portfolios & brought many successful new propositions to market that have attracted national media coverage. I have won awards for my work, had articles published, and my book, published by Pearson in 2020 won a 2021 Axiom Business Book Award.


Find out how my book can help you:

The need for this book has never been greater. As we live and work in increasingly dynamic environments it is critical to be able to iterate quickly, assimilate opinions & data, evaluate options & decide where to invest your effort.

Alastair Moore, UCL School of Management & Mishcon de Reya
Find out more about the 7 steps of The Really Good Idea Test

Do you have product or innovation challenges? Does your organisation need help fostering new ideas? Are you questioning whether your new ideas are worth the effort? Do you know that you need to go interview customers but need some help springing into action?

Chat it through in a Product Doctor Surgery, bring it to a workshop or, if you are time-poor, I can work on it for you. Join these fine brands, and work with me!