In 7 steps, you will find out if your idea is worth pursuing by getting you to the heart of how people feel, think and are going to behave.
A simple, proven, hands-on approach with tools, templates & techniques to help you spring into action. My book, of the same name, was published by Pearson in 2020.
Get evidence. Make decisions. Move forward.
Sign up to the ground rules! Get ready to meet your customers / users face to face; get objective; prepare to iterate & agree to make evidence-based decisions.
Find a new way to articulate your idea as a hypothesis, making it clear who you intend to create benefit for and what you are trying to achieve overall.
Identify your riskiest assumptions – this is where evidence is light and your guesswork could cause the whole idea to fail.
Create interview questions that are designed to get honest, open and insightful evidence to reduce those risky assumptions.
Write a profile of the group(s) of people you need to interview and work through how you are going to find them.
Set measures and targets so you know what interview responses constitute evidence that reduces the risky assumptions.
Conduct a comfortable and non-leading conversation where you unlock the most relevant insights & score your measures.
Stay unbiased as you analyse the responses. Now make an informed decision about your next step & move forward with confidence!
This test works for all sorts of ideas, from big ideas for new ventures to ideas for smaller initiatives. It has worked for marketing campaigns, brand creation, product roadmap prioritisation, identifying the best partners to work with and more! It is for those who have profit in mind as well as those interested in more altruistic goals.
These templates will help you spring into action as you put your ideas to the test.
I have built them so that you can easily complete, amend and share them as you move through the 7 steps, learning and iterating as you go. I’m here to help you and happy to work by the hour, so get in touch if you want to chat anything through!
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