Talks, Press & Awards

Talks, webinars & podcasts

2020 webinar for Agile practitioners in Europe who find themselves questioning what the team are working on.

For a start-up community in 2020 where we face up to our attitudes to risk & get tools to unlock the fear as well as a reality check on what the biggest risks are.
DIY Research for product people at Product Tank London 2016 where I encourage them to use a practical set of tools & get started.


2020 international conference of Product, UX & CX People, I implore them to face up to where they may be wasting time, effort & money.
2021 webinar for Product Tank Vietnam who wanted a talk about the benefits of being a Product Killer!

Interviewed by Jason Knight in 2021 – founder of One Knight in Product about the book and more.
2021 Mind the Product (Digital Americas) International Conference: How to help your organisation get “innovation-ready”
2022 for JS Group (John Smith’s Student Book Shops) exposing the reasons why most ideas fail & extolling the virtues of “test before you invest”

How my book performed in its first year

Press, awards & accolades

Delighted & honoured to win an award for my book in 2021 from US based Jenkins Group who have been running these awards for the past 14 years. For the 2021 awards, they received over 500 entries. They say that this year’s winners “demonstrate the power of books to inform and to inspire, and help us get through challenging times.”

As part of a team at Pearson, I worked with decision makers & certified over 100 international product coaches to improve their innovation capabilities

Named me as one of the “New Radicals making Britain a better place” for my work bringing an art deco market back to life. It went on to win numerous awards as makes the Time Out and London guides as one of the top spot – must visits.
Harper’s Bazaar included me in their list of Top Entrepreneurs under 40 for my work at a funded Web2.0 startup called Weeworld. (Think back to early days of MSN and AIM messenger – you may have had a WeeMee avatar?)
https://soundcloud.com/jewl-2/radio-4-you-yours
Interviewed me about the UK’s largest empty shops project that became the government’s blueprint for pop-up shops all over the country,

Articles I have written & featured in

How to spot a bad idea that looks like a good one

How to lead when no one knows what will happen next
My book is included in “10 Happiness Hacks to help you through lockdown”
How to create an empowering company culture & drive innovation

More articles I have written:

More articles I have been featured in:

  • BBC London Inside Out interview about the Brixton Village Space Makers Project, (video available on demand)
  • The Independent – Rhodri Marsden talks about my Teen Panel
  • Accolades for my conference Teen Panels from Mobile Marketing, Mobile Youth TV, BusinessZone, Brand-e.biz, TechEye, MSearch Groove
  • Brand Republic quoted by Lisa Devaney about the “pop up” culture, re: Brixton Village Space Makers Project
  • New Media Age quoted by Meg Carter about Child Created Content
  • Symbian where I wrote a guest blog about New Approaches to Product Research
  • MSearch Groove interview by Peggy-Anne Salz on why I started the Digital Youth Project
  • Most innovative mobile campaigns for Picture Messaging for T-Mobile, Mobile News

My Top 10 Achievements

  1. My book, The Really Good Idea Test, was published by Pearson, won an Axiom Business Book Award in 2021 & Wiley have published it in German
  2. I was part of a 2018 award-winning team at a FTSE100 for an international innovation culture changing programme where I trained & certified 100 product coaches across the organisation
  3. I have created & delivered product, marketing & innovation seminars & courses since 2012 for PhDs, masters & degree students nationwide. I am also a senior lecturer, responsible for modules at UCL & Kent universities
  4. I directed the UK’s largest empty shops project at Brixton Village which is now one of London’s top hot spots
  5. I was called a “New Radical” by the Guardian and Observer and was interviewed on BBC Radio 4 & BBC Inside Out in 2009. Techcrunch & The Guardian raved about my “entertaining and insightful” live conference teen panels
  6. I was named as one of Harper’s Bazaar Top Entrepreneurs under 40 in 2007 for generating first revenues for an early Web 2.0 funded startup called “Weeworld” (Home of the WeeMees)
  7. My campaigns were acclaimed by mobile industry press as “the most innovative” and they took T-Mobile UK to market leadership position for picture messaging in 2004
  8. I was responsible at T-Mobile UK for a few firsts: launching the first Blackberry, being the first to activate Shazam in the UK & designing the first bundled price plans
  9. I delivered £millions cost savings for a mobile operator through process re-engineering & product killing!
  10. I design & deliver training in Product & Innovation for professionals at the Chartered Institute of Marketing (CIM)

If you want to know more about my career history & achievements, please visit my LinkedIn page