Talks, webinars & podcasts
How my book performed in its first year
Press, awards & accolades

Delighted & honoured to win an award for my book in 2021 from US based Jenkins Group who have been running these awards for the past 14 years. For the 2021 awards, they received over 500 entries. They say that this year’s winners “demonstrate the power of books to inform and to inspire, and help us get through challenging times.”



Articles I have written & featured in
More articles I have written:
- Pearson Education – Getting Work Ready
- Start Your Business Website
- Elite Business – “Considering starting a new business in 2021?”
- TLNT, Talent Management & HR – “Killing Innovation”
- Family Friendly Working – “Are you wasting good money on bad business ideas?”
- Ambition for MBAs – “Test before you invest”
- Female First – “Five hacks to make smarter life changing decisions”
- What Franchise – “Power to the people – how to build a team with winning ideas”
- CEO Today – “The Time to Change Reading List”
- Startups – “New Book offers step-by-step guide to find out if your idea is worth investing in”
- Bytestart – “Test before you invest: How to spot if your idea could be a waste of time & money”
- We are the City – “How to foster your team’s innovation”
- Training Journal – “How to create a safe space for your team to share ideas”
- HR Future Magazine (print article available on request)

More articles I have been featured in:
- BBC London Inside Out interview about the Brixton Village Space Makers Project, (video available on demand)
- The Independent – Rhodri Marsden talks about my Teen Panel
- Accolades for my conference Teen Panels from Mobile Marketing, Mobile Youth TV, BusinessZone, Brand-e.biz, TechEye, MSearch Groove
- Brand Republic quoted by Lisa Devaney about the “pop up” culture, re: Brixton Village Space Makers Project
- New Media Age quoted by Meg Carter about Child Created Content
- Symbian where I wrote a guest blog about New Approaches to Product Research
- MSearch Groove interview by Peggy-Anne Salz on why I started the Digital Youth Project
- Most innovative mobile campaigns for Picture Messaging for T-Mobile, Mobile News
My Top 10 Achievements
- My book, The Really Good Idea Test, was published by Pearson, won an Axiom Business Book Award in 2021 & Wiley have published it in German
- I was part of a 2018 award-winning team at a FTSE100 for an international innovation culture changing programme where I trained & certified 100 product coaches across the organisation
- I have created & delivered product, marketing & innovation seminars & courses since 2012 for PhDs, masters & degree students nationwide. I am also a senior lecturer, responsible for modules at UCL & Kent universities
- I directed the UK’s largest empty shops project at Brixton Village which is now one of London’s top hot spots
- I was called a “New Radical” by the Guardian and Observer and was interviewed on BBC Radio 4 & BBC Inside Out in 2009. Techcrunch & The Guardian raved about my “entertaining and insightful” live conference teen panels
- I was named as one of Harper’s Bazaar Top Entrepreneurs under 40 in 2007 for generating first revenues for an early Web 2.0 funded startup called “Weeworld” (Home of the WeeMees)
- My campaigns were acclaimed by mobile industry press as “the most innovative” and they took T-Mobile UK to market leadership position for picture messaging in 2004
- I was responsible at T-Mobile UK for a few firsts: launching the first Blackberry, being the first to activate Shazam in the UK & designing the first bundled price plans
- I delivered £millions cost savings for a mobile operator through process re-engineering & product killing!
- I design & deliver training in Product & Innovation for professionals at the Chartered Institute of Marketing (CIM)
If you want to know more about my career history & achievements, please visit my LinkedIn page