Just had an appointment with the Product Doctor

@Documentally aka Christian Payne aka Our Man Inside – our first happy customer at Over The Air Conference!  Key insight here was to consider who your users / addressable market think you are and what you do,  not who you think you are. His comments on Posterous are: “…Massive thanks to @Jewl and @Katzstar for […]

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Creating learning opportunities for young people through user centred design

I was invited to speak about Designing Products & Propositions for the Youth Market by Luke Mitchell of Reach Students at “Youth Marketing Stategy 2011”. There was an interesting mix of speakers covering the youth market from a number of different perspectives; ranging from insights, marketing and creative agencies, community management and viral marketing to universities and graduate recruiters. This […]

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Please start with the User Need!

Last week I went to App Circus in London, sponsored by Nuance (@AlexCraxton was there) and BlueVia (@jamesparton and @bookmeister), to hear developers pitch their Apps for the chance to win a slot to be nominated for the 2012 Mobile Premier Awards at Mobile World Congress 2012. I have seen many Apps pitched and it always bemuses me […]

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Advice for Developers – Product Doctor Diagnoses (OTA 2010)

This year at Over the Air 2010 (OTA) I set up a Drop In Product Surgery for mobile developers, which focused on how to make their products more commercially successful.  OTA is a two day grass-roots mobile developers event which is in its third year and offers an interesting schedule of keynote speakers (Sir Tim Berners-Lee headlined […]

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This year I am the Product Doctor at OTA

Following the success of the Travelling Teen Panels at OTA 2009, I am delighted to be returning to OTA this year as the  Product Doctor. Let’s talk product – how can you maximise your product to reach your objectives? Do you have tight product goals? What user need / desire are you meeting? What is your […]

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