@Documentally aka Christian Payne aka Our Man Inside – our first happy customer at Over The Air Conference! Key insight here was to consider who your users / addressable market think you are and what you do, not who you think you are. His comments on Posterous are: “…Massive thanks to @Jewl and @Katzstar for […]
Read More »A few months ago, I was talking to a friend about his new B2B product which was in the process of being prototyped. The words that tripped out were “Just because you can doesn’t mean you should”. The product was being centred around insights gathered by the CEO through general conversations with potential end users. […]
Read More »I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it! “…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the […]
Read More »Back in August 2009, I spotted a posting on the online Space Makers Network from a Lambeth Council officer who was interested in doing something creative with empty shops. I grabbed Dougald Hine, the founder of Space Makers, and went down to meet him. That was how we came to be introduced and was introduced to […]
Read More »This interview was carried out for Heroes of the Mobile Screen (HOTMS) Conference December 09 by Peggy Ann Salz. I talk about how and why I bring young people and business together. So, if you prefer to listen rather than read – click here, or go here http://bit.ly/5HO0cq, scroll down and sit back!
Read More »Based on my experience working with virtual online community spaces for young people, I was asked to be on a panel at Professor Richard Bartle’s Protecting and Engaging Kids in Virtual Spaces Forum, October, 2009. Here are my thoughts from the event: 1. Useful stats about young people’s online usage Marc Goodchilld from the BBC […]
Read More »At one school session using a real-life case study about a teenage virtual world, the business challenge for the students was to define an engaging product feature that the company should work on next. One bright spark said, “Hang on a minute. I just gave you a good idea. If they decide to do my […]
Read More »This story occurred when I was taking real-life case studies to schools. The product was a set of sounds that a user could download to their mobile and insert into phone conversations. The company had various prototypes set up such as a fart machine, each fart was a different type (I will let you imagine […]
Read More »In the very early days when volunteering in schools, I used a fictitious case study about a chocolate manufacturer who had made too many chocolates in the run up to Valentines Day. The students’ task was to generate some ideas of how they could package and sell the overrun of chocolate. I started by asking […]
Read More »Between the ages of 13 to 18 years old, I was a youth leader in an international organisation. I designed, delivered and co-ordinated sessions and conventions as well as provided coaching for emerging leaders. When I started work at 21, I already had well-developed public speaking, presentation, leadership, team and communication skills. I was hired […]
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