DIY User Engagement

Me, Katrina Damianou and one of our patients: Ketan Majmudar at the Product Doctor Surgery, OTA 2011. Photo courtesy of the fabulous Paul Clarke - paulclarke.com

This year at Over the Air in Bletchley Park, Katrina and I set up a Product Doctor Drop in Surgery offering 25 minute complimentary sessions. On a scorching couple of days, we set up outside and were happy to have a continual stream of patients, including the wonderful @Documentally and @Bookmeister.

Listening carefully, as we always preach, we are considering next year calling it “Product Therapy” as the sessions seemed to have a cathartic effect!

Rather than blogging a long post, here are the contents and the full paper is available for download below.

  1. It is never too early (or too late) to engage end users
  2. What do you show users?
  3. How to find your end users
  4. Can you have the conversation with end users?
  5. How to begin the conversation
  6. Write a test script
  7. “I can’t explain what my product does”
  8. Showing a prototype
  9. Testing for usability
  10. Keep checking back with users as you develop and improve each new feature
  11. Build and test your product before developing your brand
  12. Be honest with yourself as to why you are developing the App
I hope you find this useful and as always, please do get in touch or leave comments below.

Just had an appointment with the Product Doctor

@Documentally aka Christian Payne aka Our Man Inside – our first happy customer at Over The Air Conference!  Key insight here was to consider who your users / addressable market think you are and what you do,  not who you think you are. His comments on Posterous are:

“…Massive thanks to @Jewl and @Katzstar for giving me therapy. The things I didn’t know about what it is I do & how I could do it better…”

Dr Katrina listens for signs of life!