Katrina Damianou Archives - Product Doctor

User-driven Branding Exercise

Posted on March 28, 2012May 12, 2012 by Jewl

I was asked by Bill Best, a valued former colleague from my one2one days, to help create a new venture: an independent firm of seasoned mobile practitioners looking to pool their experience and skills…

Nail your Launch Strategy at an early stage!

Posted on November 30, 2011December 1, 2011 by Jewl

Last week I mentored 13 start ups in 2 days at Start Up Weekend Education London (#swel) and at Ignite100, where Katrina and I ran a Product Doctor Drop In Surgery for the teams in Newcastle. One of the consistent themes was that teams were not thinking about their Launch Strategy early enough. If you read the below, you will […]

DIY User Engagement

Posted on October 12, 2011December 1, 2011 by Jewl

This year at Over the Air in Bletchley Park, Katrina and I set up a Product Doctor Drop in Surgery offering 25 minute complimentary sessions. On a scorching couple of days, we set up outside and were happy to have a continual stream of patients, including the wonderful @Documentally and @Bookmeister. Listening carefully, as we always preach, we are […]