DIY User Engagement

This year at Over the Air in Bletchley Park, Katrina and I set up a Product Doctor Drop in Surgery offering 25 minute complimentary sessions. On a scorching couple of days, we set up outside and were happy to have a continual stream of patients, including the wonderful @Documentally and @Bookmeister. Listening carefully, as we always preach, we are […]

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Co-Creation: Involve Youth in The Process

I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it! “…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the […]

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Digital Youth Insights & Learning Experiences Webinar

This is a webinar, that I did for the DCK TN and Mobile Monday London, 27th Jan 2011, and should be of interest to people that want a closer understanding of the youth market.  Through my experience in mobile and online community products since 1993, despite much time, effort and cost, I have seen many products […]

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Digital Youth Insights & Learning Experiences Webinar

This is a webinar, that I did for the DCK TN and Mobile Monday London, 27th Jan 2011, and should be of interest to people that want a closer understanding of the youth market.  Through my experience in mobile and online community products since 1993, despite much time, effort and cost, I have seen many products […]

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Advice for Developers – Product Doctor Diagnoses (OTA 2010)

This year at Over the Air 2010 (OTA) I set up a Drop In Product Surgery for mobile developers, which focused on how to make their products more commercially successful.  OTA is a two day grass-roots mobile developers event which is in its third year and offers an interesting schedule of keynote speakers (Sir Tim Berners-Lee headlined […]

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This year I am the Product Doctor at OTA

Following the success of the Travelling Teen Panels at OTA 2009, I am delighted to be returning to OTA this year as the  Product Doctor. Let’s talk product – how can you maximise your product to reach your objectives? Do you have tight product goals? What user need / desire are you meeting? What is your […]

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