classroom digital innovation Archives

Co-Creation: Involve Youth in The Process

Posted on February 15, 2011October 26, 2011 by Jewl

I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it! “…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the […]

Carpets or Virtual World?

Posted on August 28, 2009October 26, 2011 by Jewl

At one school session using a real-life case study about a teenage virtual world, the business challenge for the students was to define an engaging product feature that the company should work on next. One bright spark said, “Hang on a minute. I just gave you a good idea. If they decide to do my […]