I spent the first 12 years of my career, post Law Degree, at a “startup” mobile operator called One2One. It was a joint venture between Cable & Wireless and US West and it became a pioneer in launching the first UK consumer-targeted mobile phone in 1993. It became T-Mobile and is now EE. During my […]
Read More »I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it! “…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the […]
Read More »This is a webinar, that I did for the DCK TN and Mobile Monday London, 27th Jan 2011, and should be of interest to people that want a closer understanding of the youth market. Through my experience in mobile and online community products since 1993, despite much time, effort and cost, I have seen many products […]
Read More »This is a webinar, that I did for the DCK TN and Mobile Monday London, 27th Jan 2011, and should be of interest to people that want a closer understanding of the youth market.  Through my experience in mobile and online community products since 1993, despite much time, effort and cost, I have seen many products […]
Read More »Featuring Jemima Kiss from The Guardian; Chris Jenkins, Inma Martinez from Stradbrooke and Chris from Gracenote.
Read More »On December 7th, I took a panel of 16-18 year olds to a conference all about Mobile, called Heroes of the Mobile Screen at the National Film Theatre, to give feedback to 5 product pitches for new digital services. Before you go any further, please note that I have designed the Travelling Teen Panel to […]
Read More »Here is “The Really Mobile Project” interview with 4 of the 6 teen panelists from the youth insights session that I put together for Heroes of the Mobile Screen Conference. I am delighted that the session was so well received and that it met my objectives of providing an insightful and entertaining experience for the […]
Read More »This interview was carried out for Heroes of the Mobile Screen (HOTMS) Conference December 09 by Peggy Ann Salz. I talk about how and why I bring young people and business together. So, if you prefer to listen rather than read – click here, or go here http://bit.ly/5HO0cq, scroll down and sit back!
Read More »I am putting on a Spring Term Learning Festival day at a school in Newbury. The school is a secondary co-ed, state school with mixed background and ability students. They are progressive, having previously worked with Becta and Futurelab on digital learning research projects and each year they provide enterprise programs for students with neighbours […]
Read More »Along the theme of interesting digital real life case studies to use in work-related learning school sessions – how about the challenge of designing a version of Twitter that appeals more to Teens? “Tweenter” if you will. We know that teens are following their fave celebrities on Twitter but that they are not really adopting […]
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