Co-Creation: Involve Youth in The Process

I was asked by Graham Brown of Mobile Youth to give an Expert Interview around the subject of youth sourcing. I hope you enjoy it!

“…We’re talking to Julia about how to engage youth within the product development process. Can big mobile brands increase the relevance and hit rates of their products by incorporating the target market into the idea generation and message shaping? Julia thinks so. We find out more about how co-creating innovation with youth is not only possible but vital to product relevance.

Watch the video to answer these questions:

* How can large organizations conduct better youth insights?
* How should you build youth panels for companies or conferences?
* What are the business benefits of involving youth in product development?…”

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