Start Up Advice

Yesterday I returned for an afternoon of mentoring on the first day of the new FFWD London Pre-Accelerator cohort. Here are six themes that recurred: 1). Where is it you personally are trying to go? I asked a number of founders where they actually wanted to go with their product – what was their personal […]

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Making the call on Usability fixes

We got in to one of my favourite discussions at one of my DIY User Research workshop at FFWD London.  I demonstrated how to run a number of different types of research and had the group practice for themselves.  One great question was around how diligent to be on fixing user experience glitches. Years of research […]

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Product Doctor Diagnoses – OTA 2012

Here’s the report from this year’s Product Doctor Drop in Surgery at OTA 2012. Another interesting range of products; from making a good old phone call, through to tracking housekeeping budget, m-health to enhanced status posting and finishing with around the world travel. From what I saw in the surgeries, a few trends were certainly […]

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Nail your Launch Strategy at an early stage!

Last week I mentored 13 start ups in 2 days at Start Up Weekend Education London (#swel) and at Ignite100, where Katrina and I ran a Product Doctor Drop In Surgery for the teams in Newcastle.  One of the consistent themes was that teams were not thinking about their Launch Strategy early enough. If you read the below, you will […]

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DIY User Engagement

This year at Over the Air in Bletchley Park, Katrina and I set up a Product Doctor Drop in Surgery offering 25 minute complimentary sessions. On a scorching couple of days, we set up outside and were happy to have a continual stream of patients, including the wonderful @Documentally and @Bookmeister. Listening carefully, as we always preach, we are […]

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“Just because you can doesn’t mean you should”

A few months ago, I was talking to a friend about his new B2B product which was in the process of being prototyped.  The words that tripped out were “Just because you can doesn’t mean you should”. The product was being centred around insights gathered by the CEO through general conversations with potential end users. […]

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Creating learning opportunities for young people through user centred design

I was invited to speak about Designing Products & Propositions for the Youth Market by Luke Mitchell of Reach Students at “Youth Marketing Stategy 2011”. There was an interesting mix of speakers covering the youth market from a number of different perspectives; ranging from insights, marketing and creative agencies, community management and viral marketing to universities and graduate recruiters. This […]

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Please start with the User Need!

Last week I went to App Circus in London, sponsored by Nuance (@AlexCraxton was there) and BlueVia (@jamesparton and @bookmeister), to hear developers pitch their Apps for the chance to win a slot to be nominated for the 2012 Mobile Premier Awards at Mobile World Congress 2012. I have seen many Apps pitched and it always bemuses me […]

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