Tweenter – A Design & Insights Challenge

Along the theme of interesting digital real life case studies to use in work-related learning school sessions – how about the challenge of designing a version of Twitter that appeals more to Teens? “Tweenter” if you will.

We know that teens are following their fave celebrities on Twitter but that they are not really adopting the other capabilities that it offers. We have also seen many different user interfaces pop up in this space – Tweetdeck and Tweetmeme as examples.

This would be a really engaging challenge as an innovation case study where I would guide teams of students through the innovation process and also give opportunities to practice other work related skills such as teamwork, communication, presentation and so on. This would also lend itself well as a practical exercise to support a marketing, design or business syllabus.

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