@Documentally aka Christian Payne aka Our Man Inside – our first happy customer at Over The Air Conference! Key insight here was to consider who your users / addressable market think you are and what you do, not who you think you are. His comments on Posterous are:
“…Massive thanks to @Jewl and @Katzstar for giving me therapy. The things I didn’t know about what it is I do & how I could do it better…”
