These questions came up in a recent round of Drop in Surgeries that I held and I thought they may be useful to share. 1. How do you test an idea where you are creating a desire, rather than providing a solution to a problem? Firstly, you need to work out the user’s context: where […]
Read More »Here’s the report from this year’s Product Doctor Drop in Surgery at OTA 2012. Another interesting range of products; from making a good old phone call, through to tracking housekeeping budget, m-health to enhanced status posting and finishing with around the world travel. From what I saw in the surgeries, a few trends were certainly […]
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