1-day User Research Masterclass: Developing User Driven Products delivered by Julia Shalet, Product Doctor 
When is it? Tuesday, 8 March 2016 from 09:00 to 17:00. The course is part of a series from UCL Advances at UCL in London
Who is it for? Entrepreneurs, Product Managers, Designers and Marketers who seek a deeper understanding of their customers and users to inform proposition and product development.
What does it cover? Many products fail as they are based on assumptions about the problems that people may have, what solutions they want and how they are going to behave when you put that solution in their hands.
This workshop will encourage you to face these assumptions; take a scientific approach to validate them using a structured framework and to develop your ability to carry out effective research – with lots of hand-on practice with your own case studies throughout the day.
The Workshop is in 4 parts:
Part 1 – Identify the risky assumptions we have made about how people feel, think and behave
Part 2 – Design research experiments to test out those risky assumptions with the right people
Part 3 – Get tips on how to carry out the different types of User Research to get at those assumptions
Part 4 – Work out what to do with results you get
Enter “ProductDoctor” for a 50% discount, reducing the price down to £100. Book here.