Moving Ideas Forward

Hello, I’m Julia Shalet, Product Doctor. I can help you with your product, proposition, innovation & entrepreneurship challenges.

I am an award-winning author, acclaimed innovator & experienced product leader who has brought many new products to market & helped others to do the same.

My clients engage me mostly for product, innovation & entrepreneurship consultancy, workshops, teaching & qualitative research – testing ideas . I work with a wonderfully diverse range of clients in education, industry & third sectors.


I help people from all walks of life to give good ideas a chance and to focus their time, energy and money where they have the best chance of success. It is my personal anti-waste campaign.

I have 30 years’ experience working across all size of organisations, from start-ups to corporates & across a huge range of sectors. I’ve managed high-value product portfolios & brought many successful new propositions to market that have attracted national media coverage. I have won awards for my work, had articles published, and had a book published by Pearson. It was an Axiom Business Book Award Winner in 2021, was published in German by Wiley & China Machine Press in Chinese. In addition to my industry clients, I am also a module director at UCL & a course director at the CIM (Chartered Institute of Marketing).


Do you have product, portfolio or innovation challenges?

Need help balancing your product portfolio? Want to become more customer & product-centric? Does your organisation need to be better at innovating? Or maybe you need an experienced coach or entrepreneurship / innovation / product / marketing tutor?

Join some of these fine brands, and work with me!

Find out how my award-winning book can help you here

The need for this book has never been greater. As we live and work in increasingly dynamic environments it is critical to be able to iterate quickly, assimilate opinions & data, evaluate options & decide where to invest your effort.

Alastair Moore, UCL School of Management & Mishcon de Reya
Find out more about the 7 steps of The Really Good Idea Test