Moving Ideas Forward

Hello, I’m Julia Shalet, Product Doctor. I can help you with your product, proposition, innovation & entrepreneurship challenges.

I am an award-winning innovator, product, innovation & business consultant, qualitative researcher & ideas tester, experienced product leader, university tutor (module leader at UCL) & a course director at the CIM Chartered Institute of Marketing. I have more than 25 years hands on experience across a broad range of sectors & organisation types. My book, The Really Good Idea Test, was published by Pearson in 2021, has won an award & has been translated into German & Chinese. See me in action.

I help people from all walks of life to give good ideas a chance and to focus their time, energy and money where they have the best chance of success. It is my personal anti-waste campaign.

I’ve worked in start-ups, with self-employed, small & medium organisations, corporates and the third sector. I’ve managed high-value product portfolios & brought many successful new propositions to market that have attracted national media coverage. I have won awards for my work, had articles published, and my book, published by Pearson in 2020 won a 2021 Axiom Business Book Award.

Got product, portfolio or innovation challenges?

Do you need help validating & moving new ideas forward? Do you need to sort your portfolio out? Do you want to work out how a product-centric model looks in your organisation & help your product people realise their potential? Do you want help talking with your customers? Perhaps you are looking for an experienced coach or Entrepreneurship / Innovation / Product / Marketing Tutor?

Join some of these fine brands, and work with me!

Find out how my award-winning book can help you here

The need for this book has never been greater. As we live and work in increasingly dynamic environments it is critical to be able to iterate quickly, assimilate opinions & data, evaluate options & decide where to invest your effort.

Alastair Moore, UCL School of Management & Mishcon de Reya
Find out more about the 7 steps of The Really Good Idea Test