Workshops, Masterclasses and Coaching where participants get the opportunity to really practice using the tools on their own products. Pick and mix to create your own combinations or get in touch to discuss more bespoke options. See Testimonials here.
Working with Risk
The most common reason for products to fail is that they are working with some risky assumptions that are usually around the problems that people have, what solutions they want and how they are going to behave when you put that solution in their hands. For innovators from small to large companies and working with products at all stages of the lifecycle, this workshop employs best practice tools and methods to find risks and work through how to gather evidence to reduce them. Split into 4 sections – the last section is an optional add-on once evidence has been gathered.
1. Identify Your Biggest Risks
Whichever stage your business is at, it will be inevitable that there are risks involved – unknowns that threaten the success of your product line – those thoughts that keep you up at night. In this workshop you will be challenged to identify those risks and work out how to prioritise one against the other to find the biggest and most dangerous. Admitting those is the first step – prepare to be challenged!
2. Design Ways to Gather Evidence
Now you have identified your biggest risks, you can move on to work out ways to gather evidence to reduce them – cheaply and quickly. There are many “lo-fi” formats that you can choose from and you will be helped to find the right ones for your particular hypotheses. As an example, that could range from carrying out qualitative insight conversations with your customers through to running more data-driven experiments.
3. Execute Your Evidence-Gathering Experiments
Ok, so you now know what you are going to do; but how are you going to execute? If you need to have conversations with customers / users / stakeholders etc, how do you decide who you need to speak with? How are you going to find them? What questions should you be asking? How do you avoid “selling” and instead practice good neutral research behaviour? By the end of this workshop you will be ready to get out there and start gathering the evidence you need.
4. Synthesise What You Have Learned and Decide Next Steps
You now have evidence! How do you interpret what you have learned back into your business model / value proposition / product design / user experience etc? Has it lead to more risky assumptions? Is a pivot required? Or maybe you should stop all together? In this workshop you will work out what you are going to do next? And guess what – this could well be circular and you find yourself going back to the first workshop with your next risky assumption…
The Refreshed Product Lifecycle
Using the Product Lifecycle tool as a way to “direct” products has certainly stood the test of time (Introduction to Growth to Maturity to Decline). I have worked with a FTSE 100 company over 2 years developing a more sophisticated, lean, useful (and award winning) build on this classic tool and I have coached many teams to greater success based on it.
In this workshop, using your own products, we will practice using this refreshed tool and see how to use the model with colleagues, decision makers and stakeholders to be more “lean” – invest smaller amounts incrementally and reduce risk as you proceed through it. We will work through:
- What stage your product is at
- The key activities in each stage
- How to prepare the case to move from one stage to the next (and ask for investment)
It is advisable to run additional sessions with management addressing best practice decision-making using this model.
The first step for a new Business / Product Idea
So you have an idea but do you have a sustainable business model? The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. Developed by leaders in Lean thinking, it is a tool that is used in practice by small to large businesses.
Developing a Value Proposition
Does your product solve a problem that people actually have? Is the problem big enough for people to pay for a solution? What benefits do you think you can deliver to meet their needs? Who are your Target Customer Segments? Are your Users different from your Customers? In this workshop, you will practice using the Value Proposition Canvas.
Value Proposition Testing
Are you sure that your target Customer Segments have the needs you have identified? How are they solving their problems today? Why do you think that they will go for your solution? This workshop will help you to work out how you are going to gather evidence to validate that both the Customer / User Segment needs exist; that the needs that the benefits you are intending to deliver will hit the spot and that they are prepared to pay for a solution. This is part of the DIY User Research suite.
DIY User Research / Customer Development
This workshop is for people developing new products, features and propositions. It will encourage you to confront your assumptions about the problems that people may have, what solutions they want and how they are going to behave when you put that solution in their hands.
Using a number of tried and tested tool-kits grounded in both popular Lean practice and her own experiences, Product Doctor will help you to work out how which are the most appropriate ways to get your questions answered and then to work out who are you going to recruit; how to recruit them; how best to structure the session; what does success look like and more.
By the end of the workshop, you will have clarity on the answers you are trying to find and you will know what next step to take. For those with the appetite, research practice with real customers can be included as part of the session along with how to synthesise the research output.
The purpose of a Usability Test is to ensure that you have not put obstacles in the way of creating an intuitive user experience. The output is a list of points where the user found it difficult to complete a task and preferably a list of suggestions from the user on how to address them. This workshop will help you to work out who are you going to recruit? How will you recruit them? How to best structure the session? What are your measures of success? This is part of the DIY User Research suite.
Running a Group Test
Running research in groups of people from each target segment is great for gathering insight around a number of areas including Brand, look & feel; prioritising roadmaps, designing writing marketing plans and co-designing product features. Who are you going to recruit? How will you recruit them? How do you best structure the session? What are your measures of success? This is part of the DIY User Research suite.
Check out testimonials here