Workshops, Masterclasses and Coaching where participants get the opportunity to really practice using the tools on their own products. Pick and mix to create your own combinations or get in touch to discuss more bespoke options. See Testimonials here.
The Refreshed Product Lifecycle
Using the Product Lifecycle tool as a way to “direct” products has certainly stood the test of time (Introduction to Growth to Maturity to Decline). I have worked with a FTSE 100 company over 2 years developing a more sophisticated, lean, useful (and award winning) build on this classic tool and I have coached many teams to greater success based on it.
In this workshop, using your own products, we will practice using this refreshed tool and see how to use the model with colleagues, decision makers and stakeholders to be more “lean” – invest smaller amounts incrementally and reduce risk as you proceed through it. We will work through:
- What stage your product is at
- The key activities in each stage
- How to prepare the case to move from one stage to the next (and ask for investment)
It is advisable to run additional sessions with management addressing best practice decision-making using this model.
The first step for a new Business / Product Idea
So you have an idea but do you have a sustainable business model? The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. Developed by leaders in Lean thinking, it is a tool that is used in practice by small to large businesses.
Developing a Value Proposition
Does your product solve a problem that people actually have? Is the problem big enough for people to pay for a solution? What benefits do you think you can deliver to meet their needs? Who are your Target Customer Segments? Are your Users different from your Customers? In this workshop, you will practice using the Value Proposition Canvas.
Facing your Risky Assumptions
Across all stages in the product lifecycle, there will be risky assumptions being made – in particular about people. Many products fail as they are based on assumptions about the problems that people may have, what solutions they want and how they are going to behave when you put that solution in their hands. This is a hands-on workshop for people working with Products at any stage of the lifecycle. By extending STEP 6, Carry out the Research and bringing in sessions on how to conduct different User Research methods, this can be made in to a 1-2 day USER RESEARCH MASTERCLASS. See an overview of the session here.
Value Proposition Testing
Are you sure that your target Customer Segments have the needs you have identified? How are they solving their problems today? Why do you think that they will go for your solution? This workshop will help you to work out how you are going to gather evidence to validate that both the Customer / User Segment needs exist; that the needs that the benefits you are intending to deliver will hit the spot and that they are prepared to pay for a solution. This is part of the DIY User Research suite.
DIY User Research / Customer Development
This workshop is for people developing new products, features and propositions. It will encourage you to confront your assumptions about the problems that people may have, what solutions they want and how they are going to behave when you put that solution in their hands.
Using a number of tried and tested tool-kits grounded in both popular Lean practice and her own experiences, Product Doctor will help you to work out how which are the most appropriate ways to get your questions answered and then to work out who are you going to recruit; how to recruit them; how best to structure the session; what does success look like and more.
By the end of the workshop, you will have clarity on the answers you are trying to find and you will know what next step to take. For those with the appetite, research practice with real customers can be included as part of the session along with how to synthesise the research output.
The purpose of a Usability Test is to ensure that you have not put obstacles in the way of creating an intuitive user experience. The output is a list of points where the user found it difficult to complete a task and preferably a list of suggestions from the user on how to address them. This workshop will help you to work out who are you going to recruit? How will you recruit them? How to best structure the session? What are your measures of success? This is part of the DIY User Research suite.
Running a Group Test
Running research in groups of people from each target segment is great for gathering insight around a number of areas including Brand, look & feel; prioritising roadmaps, designing writing marketing plans and co-designing product features. Who are you going to recruit? How will you recruit them? How do you best structure the session? What are your measures of success? This is part of the DIY User Research suite.
Check out testimonials here