Teen Panel travels to the heart of the Music Industry!

In March 2010, the Teen Panel travelled to the heart of the music industry, Music 4.5 Conference put on by 2 Pears.  Another digital industry that is struggling with revenue models.  Another opportunity to challenge a number of assumptions about young people. Another real world learning opportunity for the teenage panellists!

While we wait for all the teenagers to arrive, mobiles are out of the pocket & provide the perfect ice-breaker! This is Nuru and Chris.

Prep time! I show the teenagers the conference room and we talk about how we will work the stage. They practice their introductions based on the collages they have prepared. They are assured that the audience will be hanging on their every word & they are encouraged to just be themselves!

 

Off we go - session format is introduced - in this case, we will have panel introductions, followed by 4 pitches and breaks for feedback after each one. Q&A at the end.

The Panel Introduce themselves

Rachel, 17, private school, West London

Shivz, 19, Hackney Youth Enterprise Project

Nuru, 17, Chestnut Grove comprehensive school, Balham

Chris, 17, Chestnut Grove comprehensive school, Balham

Yasmin, 17, Newbury Park comprehensive school, Newbury

Craig, 18, Newbury Park comprehensive school, Newbury

The first industry presenter takes the stage – Robert Thomas from RJDJ.

Robert invites one of the panellists to demo the product. Shivz, an emerging DJ happily takes the stage for a live rap!

The audience goes wild and Shivz becomes the star of the show! RJDJ is an i-Phone App, that creates music live for the user, in response to their surrounding sounds picked up by the microphone and their movement. The user becomes the artist. During the demo, it felt as if the product was not shown off to its full potential. The focus was on Shivz’ live rap, rather than the functionality of the product.

Tube Radio's Rogerio Mota

TubeRadio.fm helps you find, organise and listen to music videos on the web – they are developing an i-Phone App. While the TubeRadio.fm presentation felt a bit more like an investor pitch, the product was clearly demonstrated – It is a music video site that is positioned to improve the experience of watching music videos online.

Henrik Berggren from CitySounds.fm introduced a rather novel new service!

CitySounds.fm enablers their users to listen and discover the latest music from cities around the world. It shows the latest chart is where you find recently updated cities; offers individual city pages for more tracks, genres and stats and the popular chart showing the 32 most popular cities. Users can help a city climb the chart by tweeting or sharing it on Facebook.

James Tonkin from Zova gets energetic!

Zova is “the world’s first music + rhythm football training programme.” Specific drum rythms correspond to particular training excercises which are demonstrated by professionals on their media device. I would have liked to show this to a panel of young people that are specifically football training. On this particular panel, only two of the boys used to train.

Key Insights

    1. “Make it work on all phones” – or do we just bide our time?
    While Teens do want to try out new stuff now, as with many other new products, such as picture messaging, the market needs to bide its time for the hardware to move through its natural lifecycle. I would propose that in terms of market penetration in the younger generation, the i-Phone is still in the Introduction Phase. Younger teens often start their mobile life with the parents old phone or with prepay, so perhaps we need to wait another year or two. None of the teen panellists in the last three sessions I have run have an i-Phone or an Android. As per previous blogs, Blackberries are quite popular with the more affluent teens, where they will buy the same phones as their friends to get the free blackberry messenger service. I have also come across an example of a teen that has a Blackberry because it was a hand-me-down from a parent.

    2. The Teens were good at finding uses and recognising practical benefits for the products they were shown.
    These observations provide great insight to help companies develop their user positioning. Caution! These young people responded really well to new ideas – the “shiny” effect! However, this does not mean that they would actually become a user of the product.
    – RJDJ
    “I like the idea of being able to note lyrics really easily when you’re on the go…” But surely there are other ways to do this – Pen/Paper or Recorder on phone?!
    – TubeRadio.fm
    “This is actually something I’ve been looking for myself. I really like the idea of music videos in a playlist, and being able to play them at a party.”
    “I like the fact that you can watch a load of music videos in succession
    – CitySounds.fm
    “It’s artsy, I like that about it, and the fact that you can capture the essence of different cities. It’s a really good idea, and I haven’t heard of anything like that before.”
    “I do like the idea of music from different locations and backgrounds… This is going to be great for new artists looking to promote their own music.”
    Rachel travels to see family in Brazil regularly and could see that this is something she would use.
    – Zova
    “you’ve got harsh competition – Nike, Adidas”

    3. The Teens wanted to make sure that the product offered choices, particularly in the selection of music, where they wanted to be able to discover music by genre.
    – RJDJ
    “I think this is a really amazing app … but it only focuses on urban genres like hip-hop.”
    “Can you use other instruments – can you put in a guitar?”
    – TubeRadio.fm
    “Will you be doing a mobile version that’s easier to use?”
    “Would you be able to buy the videos so you can watch them on your iPod?”
    “I think it’s really good… The only thing is will you be able to use it on your phone?”
    – CitySounds.fm
    “say I click on Barcelona, can I choose a genre, or does it just come up with the top songs?”
    “I can’t really relate to that. There’s a certain genre I listen to in the morning…”
    “From your presentation it looks like it only focuses on dance music. What I’d like to see is to have some sort of mood setting”
    “I’m a bit confused whether I like it or not really. I tend to stick to one genre at a time. Is it really new artists, or only the latest tracks coming onto the radio within that country?”
    – Zova
    “you should stretch to more sports than just football”
    “I don’t play football, but I saw in the video you had a skateboarder in the background, so you could stretch to a different type of sport.”
    “It would be good for general fitness – maybe use within a gym”
    “Not everyone listens to that music. I’m from London, I’m not from Sao Paulo… ”

    4. Is it free? Are young people spending money on music?
    All the presenters were asked this question. Shivz thought it was a misconception that young people are not spending money on music. He asked the audience how they thought that artists like Tinchy Stryder had managed so many music sales – was it really the older generations that would buy that style of music? I am sure that there are stats somewhere to shed some light on this? See Vic Keegan’s article!
    Tube Radio is free – at which point the audience began to scratch is communal head! So how will they make money?
    One of the panellists commented “it’s good that it’s free, because most teenagers don’t really want to spend money on anything!”

    5. Adopting familiar user interfaces is a good idea!
    When teens are presented with products, they will naturally liken them to products that they are already familiar with. This is useful for companies to hear where this group see the natural competitors, and it is also an indication that companies could reference these other sites in their material to help get across what their product does.
    Tube Radio –
    “I like the idea how it’s quite the same layout as iTunes, so people will be familiar with it”.
    “I thought it was good, and quite interested in the way you combine iTunes and YouTube”

    6. Teens show their sophistication
    Citysounds.fm – “would you have to enter the city you’re in, or would it automatically work it out?” (It is automatic)
    Zova – Some of the panellists struggled with the practicality of listening to music while they were football training.
    “It would be good for general fitness – maybe use within a gym”
    “I think it could be a good idea for workout sessions.”
    “You can’t listen to music when you’re training, unless it’s in the gym.”
    “I was at Butlins, and these kids came over and they were playing music, and I was like ‘why are you playing music? We’re playing football!’

    CitySounds.fm and TubeRadio.fm were the most popular with the panel and RJDJ had a shout out from Shivz.

    Unfortunately, due to previous sessions over-running, the Q&A was cut from the session. Shivz was invited on stage by Mike Butcher and Jemima Kiss to join their closing remarks. He wondered why there weren’t more labels at the conference and naturally he put in his pitch for any free stuff that was going!

    Jemima & Shivz - Closing Remarks

     

    Thanks to Richard Cardwell and “pevijo” on Flickr for the photographs.

Music 4.5 – Quick Feedback!

I am taking a quick break and will be posting the teen insights from The Travelling Teen Panel at Music 4.5 by 20th March, so please bear with me and watch this space!  In the meantime, here is some feedback from the conference:

“the teen panel was really cool” Mike Butcher, Techcrunch

“they were saying the sorts of things that venture capitalists do” Jemima Kiss, Guardian

“Great training for startups – definitely scarier than presenting to VCs. Yes indeed.” @sitar

As you will know, my passion is around creating relevant and engaging learning experiences for young people, I can now also add “the creation of opportunities” to that list.  Shivz Dotz, one of the Travelling Teen panelists is a young DJ from a youth enterprise scheme in Hackney – he has been mobbed all day with offers from various elements of music industry.   He did an on the spot rap to show off the RJDJ product and has told the oldies how teens and music really work.   Suspect the job offers will roll in!

Seeking presenters for Music 4.5 Conference, 4th March!

I am getting ready for the next Travelling Teen Panel that will take the stage at the Music 4.5 conference on March 4th 2010.

Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success and debate market trends and evolution.

I am lining up a panel of 6 young people, aged 16 – 18 years old from a variety of backgrounds to give their feedback to the latest and greatest offerings from the music industry.

I have Zova (website coming soon) and RjDj lined up to present to the panel, and I have space for 2 more presenters. Here are the reasons why you really want to do this!

  1. This is a great way to show the world how keen you are to listen to your users
  2. You may find out some nuggets of information that could save you development and marketing costs down the line
  3. As we know, feedback is a gift – and in this case, it is a free gift as the event organisers are offering a FREE TICKET for each presenter!

If you have a product or service or a marketing campaign that you are targeting at teenage users and you want to take part, all you will need to do is prepare a 4 minute pitch that explains the user experience – I recommend that you do not do a live demo, but instead show a film or presentation.  I will be on hand to help you with any questions that you have during this preparation.

On the day itself, you will make your presentation to the panel, which is facilitated by me and immediately afterwards, you will receive 6 minutes of feedback. The panel may ask you some questions and they may even give you some ideas on how to best develop or position your offering.

The session will start at 11.50 and the conference is at Cavendish Conference Centre, 22 Duchess Mews, London, W1G.9DT

I always write up the key insights from the event on my blog, and you can see a sample of this here:

So come on, mail me through the “Contact” page on my blog or direct to julia.shalet@googlemail.com and let’s start talking!

Youth Insights from Mobile Heroes Conference

On December 7th, I took a panel of 16-18 year olds to a conference all about Mobile, called Heroes of the Mobile Screen at the National Film Theatre, to give feedback to 5 product pitches for new digital services.

Before you go any further, please note that I have designed the Travelling Teen Panel to give businesses a quick  “toe-dip” into youth opinion.  As the panel is only 6 strong, this does not reflect the youth market in a broad sense so the statements I make below are in the context of this panel only.

My intention is for the sessions to be both insightful and entertaining.  Going by the twittersphere surrounding each show, I am pleased to say I am confident that I deliver both.  Feedback from the parents, teachers and teens who have taken part in the sessions strongly indicates that I am also meeting my further objective, which is to create relevant and engaging learning experiences for young people.

As my Panels continue to travel, I will continue to write, so thanks for dropping by and I hope to see you again!

Here are the pre-task presentations that each of the panellists made to show people, places and things that they are into.

Alex, 17, from Park House state school, Newbury

Camilla, 16, from Park House state school, Newbury

Shivz, 18, from Rising Tide music and enterprise charity, Hackney

Rebecca, 17, Rising Tide music and enterprise charity, Hackney

Nic, 18, from King Alfred private school, North London

Rachel, 17, from King Alfred private school, North London

The Presenters had 4 minutes each to present their offering and then received feedback and questions from the panel after each presentation.

Flook – An iPhone app that lets you discover and share the world around you by simply swiping through a stream of nearby flook cards. With flook’s innovative new user interface, local discovery is just as easy as swiping through your photo library. Cards have a full-screen photo and some text and they’re also geo-located – placed at a specific location for you to find when you’re nearby. Over time, flook learns which cards people like most, and then shows them to you first. Flook also offers a point system for regular use.

Live Talkback – Live Talkback is used by businesses to enable audiences to vote via the web, mobile phones (iPhone and Nokia) and TV screens on live events. This service lets people find out what is going on in their area and vote on it.

payByMobile – Shop online and pay by texting from your mobile. Users load credit on to their new mobile wallet at most places that offer prepay top up. Users select the new paybyMobile option at the online check out and text the unique code to 51525. It works on every mobile phone, both contract and pre-pay, and is free to the end-user.

Psonar – A music service where you can listen, discover, buy and share your music knowing that it is all backed up. It offers a PC and mobile interface and will let you play your music wherever you want to (iPod, phone, laptop etc).

Animentals by Fluid Pixel Studios – An online and mobile game for Nokia phones where you play for a week to rehabilitate an “Animentals” cyber-pet. Users pay £3.00 to download the game to their mobile.

The Key Insights

1. “We already have something that does this for us”

  • LiveTalkback – reference was made to Facebook
  • Psonar – reference was made to iTunes plus they already have the ability to move music around by using your USB in to your laptop where their music is stored. One panellist commented that Spotify already lets you put your music on your iPhone or iPod. While one user liked the idea because they have merged the music parts of MySpace and iTunes, they felt that it would be very difficult for them to take on iTunes as it is already very advanced and has lots of customers.
  • Animentals – reference was made to other cyper-pets e.g. on Facebook
  • Flook – reference was made to Flickr and Facebook (although the location-based mobile access is not covered by those existing offerings)
  • payByMobile – some of the users felt that they already had payment methods that worked for them; but bear in mind these are older teens that have bank accounts. Also note that they did not liken it to anything that they already knew existed that enabled people to pay using their mobile for online purchases.
  • This overall view was challenged by one of the panellists who pointed out that not everyone wants to use the old service and they love to find new things.

2. Teens are sophisticated in their questions and observations

  • How do you make money? (to payByMobile where the retailer pays a fee for each transaction)
  • I wouldn’t particularly want someone to go through my music (Psonar)
  • Suggestion to Animentals that they targeted social network sites younger than Facebook
  • One panellist commented that the name “Live Talkback” sounds like an answer-phone service rather than a voting capability
  • Sounding like an older user(!), one panellist said that it would be nice to not have to fiddle about with pins and card numbers when presented with the ease of payByMobile.

3. Teens demand social and rich media capabilities

  • In response to Live Talkback – on Facebook, you can take the discussion further and interact with people on their responses – this was not obviously available on Live Talkback
  • One panellist commented that he liked Flook as it had all the social capabilities built in to further discussion with other users
  • Flook was also liked because they felt that teens took a lot of pictures and they liked the idea that this would turn teenagers in to the paparazzi when they saw celebrities
  • Facebook and iTunes were mentioned frequently as leaders in their field
  • They described a “basic” phone as one with a camera
  • It is a given that they all use MSN Messenger and some referenced their blackberry purchase was so that they could use the IM functionality. Interesting that they shorthanded Blackberry Messenger as “BBM”

4. Young people know how to get things for free and are very money-conscious

  • “Do you have to pay for it?” is a common question
  • One response to Animentals was that they can already play games for free online so they would not pay for it
  • Rebekah suggest that payByMobile offer an incentive to encourage her to use the service. (Different payment methods attract different processing charges to retailers, so this approach could be viable, as long as it is presented very cleanly in the user interface).
  • Shivz asked Psonar whether they are a legit version of Limewire
  • On mention of a point system from Flook, one panellist quizzed the presenter about what benefits she would get

5. Late teens see themselves as much older than the early teens and they want to be addressed differently

  • Many comments throughout were about how to target their age group and talk their language
  • Rachel loved payByMobile reflecting that she is a sophisticated consumer – she would use it for eBay purchases and also felt that it would be really useful for parents teaching their children how to manage their personal budget.
  • Animentals was universally considered too young for this group, although one panellist said he may play it if he was really bored.
  • Another panellist commented that she already had a pet and it was hard enough to keep her alive

6. Dispersed Mobile preferences

  • Concerns where raised where services were restricted to a particular mobile manufacturer or model
  • In the group, they all had different preferences – Alex has a Sony Ericsson W300i – “the only one probably that still works in the world!”;  Camilla has a simple Nokia but would like a T-Mobile Pulse;  Shivz wants to “…Keep it simple. I don’t like iPhone, I don’t like BlackBerry. It’s people like you who have those phones…” (addressing a “grown-up” audience of mobile and brand professionals); Rebekah likes her simple phone, but would get a smaller BlackBerry with a touchscreen if one came along;  Nic has a BlackBerry Bold that he got on an upgrade and Rachel also has a BlackBerry, which was originally bought for the “BBM”.

7. Safety and Bullying – This was raised as a question in the Q&A session

  • Generally, the panellists were not concerned over safety online, they were very comfortable about their ability to control their online privacy and understood the tools they had or needed to do this. This echoes their sophistication as per the point above.
  • Alex said that he tries to take non-embarrassing photos of himself and if he does, then it should be his call to publish it or not.
  • One user did wonder whether Flook could lead to online bullying through uploading of photos, but Flook assured that while they had been concerned about this, they had no reports of such behaviour to date. Flook also described the safety measures that they had and the panel understood and accepted the mechanisms.
  • They mentioned that on Facebook it is easy as when they publish only their friends can see.
  • They were all aware of the privacy settings that all the social networks offered Rebekah is busy using social media to promote her various music projects and tries to make posts about what she is doing rather than directly about her private life.

Flook was the most popular service amongst the panel.

Teens from Digital Youth Insights session at Dec 09 Conference

Here is “The Really Mobile Project” interview with 4 of the 6 teen panelists from the youth insights session that I put together for Heroes of the Mobile Screen Conference.

I am delighted that the session was so well received and that it met my objectives of providing an insightful and entertaining experience for the industry group and a relevant and engaging learning experience for the young people. I will publish my key insights over the next few days.

Getting ready for Teenage Mobile Heroes at HOTMS Conference!

Having great fun getting ready for the next installment of the Travelling Teen Panel for the wonderful HOTMS – Heroes of the Mobile Screen Conference on December 7th.

I have a great mix of panelists from a variety of backgrounds, with a good range of different interests and hailing from different parts of the country – from Hackney to North London and across to Newbury!

They are busy doing their pre-task and getting to grips with using Dropbox as a way to pass over images to me of people, places and things that help to describe who they are. While this is not a topic for the panel on December 7th, it is interesting to see how they get to grips with it – and how intuitive the user interface really is! They are all looking forward to playing Dragons and excited about the range of offerings that are going to be presented to them.

So now what we need are presenters! If you have a teenage offering – from a product or service through to marketing campaign and want the gift of feedback this could be just what you are looking for! You will make a 5 minute pitch to the teenage panel, they will then have the opportunity to ask you some questions and after that, they will tell you what think and may even give you some ideas to develop your offering further.
You can see how this worked at the OTA Conference by going to my previous blog post on OTA. My top tip is to concentrate the presentation on the user experience. The organisers are also offering a FREE TICKET to the conference as an incentive! So come on, BE MY HERO!!

If you want to talk about this opportunity further, please get in touch through the contact form on my blog.

Education Project with Teen Research Opportunity – Spring Term

I am putting on a Spring Term Learning Festival day at a school in Newbury. The school is a secondary co-ed, state school with mixed background and ability students. They are progressive, having previously worked with Becta and Futurelab on digital learning research projects and each year they provide enterprise programs for students with neighbours Vodafone. They have also trialled various digital programs for education providers.

This is a great opportunity for businesses to have some young people design solutions to challenges that you may have in the youth sector. Do any of these examples resonate with you?

1. You want to develop a social media marketing plan targeting the youth market.
2. You want to find out what young people are prepared to pay for.
3. You want to define a new offering in the youth space.
4. You need to address youth safety in the digital space.
5. You have a long list of product requirements and want user input to help you prioritise them.

If you can answer yes to any of the above, or have a different challenge around the youth market please do contact me – either by leaving a comment on this post or by using the Contact Form provided on this blog.

Safety : Young People in Virtual Environments

Based on my experience working with virtual online community spaces for young people, I was asked to be on a panel at Professor Richard Bartle’s Protecting and Engaging Kids in Virtual Spaces Forum, October, 2009. Here are my thoughts from the event:

1. Useful stats about young people’s online usage
Marc Goodchilld from the BBC quoted some really useful stats from Childwise Report 2009. These stats relate to 5 – 16 year olds in the UK
• 87% go online
• 55% own computer
• 37% access in own room
• 33% of 9-10 year olds go online – that increases to 59% for the 11 – 12 year olds due mainly to them being driven online to do their homework.

2. Difficulties with engaging parents in the online safety of their children
The BBC children’s sites are one of the most popular sites in the UK and parents associate high levels of trust that it is safe and appropriate. However, there is evidence to suggest that many parents do not know what else their children are doing online. The Byron report suggests three areas for concern: inappropriate content; contact and conduct. There were some surprisingly low stats measuring parental concern around these areas. As “digital immigrants”, the parents simply do not have the time and in a lot of cases, the digital skills to be able to follow and monitor their children online.

There is a cry from many groups that parents should be educated to help their children understand what steps they should take to ensure that their children are safe online. There is a period of 8 – 10 years where these education programs are important as the next generation of parents will be digitally literate themselves – digital natives. There were some good examples of active education cited such as Sky who teach parents how to use pin locks when they install their services in the home.

As is the nature of technological innovation, there are continuous new developments that present both further ways to protect children online as well as further threats to child safety. For example, enabling live in game real time voice chat (through VoIP) presents moderation issues as it is both real time and difficult from a scalability point of view to support.

I was particularly concerned to hear about the “jigsaw effect” where it is easy to piece together what children have said in different message boards on different sites and for the unsavoury elements in society to build up quite a full picture of an individual.

3. Let’s engage young people to help us solve these safety issues
My passion is to engage users in designing solutions to the challenges that we face. Children are the digital natives – they understand what they do online better than the older generation that are making and implementing the policies. I talked about my tried and tested ways of engaging users that you can read about on the rest of my blog.

Tamara Littleton, who founded eModeration embraced these ideas around engaging users –
“The most crucial thing we can do to improve internet safety and enjoyment is education of the young users. Better than a purely didactic process which may be rejected by teenagers, is peer-to-peer leadership/mentoring, and input from the target group themselves as to what they want to learn and how it should be taught.”

Here is a picture of my panel – Kevin Holloway from Finesse Management, lil ol me and Tamara Littleton from eModeration.
New 357
Engaging users also in the implementation of safety education, for example, giving them jobs in the virtual environment to help self-police, also provides good experience for them to build up a CV style portfolio and from a business point of view, is likely to create more user loyalty from those involved. It echoes the e-bay model of self-policing taken to a younger audience.

My view was also supported by information from Marc Goodchild at the BBC, where he pointed out that children as young as 10 have developed the abilities to discern malicious behaviour and they are able to take the necessary steps that a publisher provides them to report the incident.

Oisin Lunny from Sulake that own Habbo talked about some great examples of campaigns where it became cool to participate and spread the word – such as their Childline campaign, where users proudly collected and wore their badges. With the younger sites, such as the BBC, it is easier to craft engaging sites where the real time elements can be limited as they theorise that the user experience is more about enjoying activities online, playing together that may not require users to be able to communicate with each other in a free text live format.

4. Be open, honest and give young people the respect of being savvy!
Having worked with many young people, I also reinforced the message that young people are savvy and should be given the respect of open and honest communication from the site publishers. Creativity is necessary in getting safety messages delivered. I have found time over that young people do not sit and read text, however, if messages can be integrated in to the game play, perhaps using existing reward structures within virtual environments to incentivise safe behaviour and good active policing then like the Childline campaign in Habbo, users will help publishers to get their message across. To my point about user engagement, Habbo have had great success from their “Idea Agency” where they launched a virtual ad agency in Habbo, setting users challenges on how best to run campaigns in the Habbo environment – designed by users.

5. Recognise the power of Virtual Environments for their educational properties
The other topic that I raised was that we should recognise the educational properties of virtual environments. Futurebrand in a report associated with Becta, identified four ways that engagement in virtual environments can be educational:

1. Virtual environments are a persuasive medium that can affect young people’s thinking providing positive opportunities to inform young people about important contemporary issues such as injustice and the consequences of ideological conflict.
2. The Constructionist theory is that children’s development takes place through participation in a social world and interaction with people, events and objects. These are ideal platforms for young people to try out ideas, make decision, communicate with others and explore or make new worlds. It is active and participative rather than passive and merely receptive.
3. They enable us to create environments for authentic activity –learning occurs most successfully when it take place in authentic contexts. For example, learn about a historical period by exploring and interacting in a virtual environment that has re-created it. They also have to learn to deal with many inputs and outputs at the same time, collaborate with other players to take risks and experience failure in a safe environment. Some sites allow learners to adopt the identities and practices of professional innovators in a variety of fields. These are also the sorts of skills that will equip the younger generation for the 21st century and their work lives.
4. Media Literacy learning is often talked about as a positive educational take out from engagement with virtual environments. The futurebrand report also frames this excellently, referring to
a). Critical Consumption
The ability of learners to be able to read and produce media – to understand the politics – how media are produced, for what purposes and to what effects – how media organisations operate, how audiences receive and respond to different media and how the exchange between media produces and consumers impacts on social relations and culture
b). Creative Production
Young people become the designers and creators of media. They learn by constructing media, and having to consider design, distribution, representation and audience. Media literacy is important across the board not just for those in media studies.